Relating for Gold (Part 3)
Five Steps to Whole Community Mobilisation
Suddenly by employing AI and ABCD someone in Steve’s position has the potential to be caught up in a process that perhaps for the first time encourages them to see themselves as a valued and needed member of a local community. For those of us who are reasonably functional we can take that perspective for granted, but for someone on the margins such as Steve, that realisation is profound, potentially life changing.
Kretzman and McKnight outline a 5 step approach to classic ABCD. Many communities are picking up on the principle of working from a strengths approach but not necessarily employing all 5 steps. However for our purposes understanding the original methodology will help in its application.
Step 1 – Asset Mapping: As described above the process of creating a register of skills and perspectives is instrumental in helping each person feel that they have a worthwhile contribution to make. A church with a robust Kingdom theology and appropriate orientation towards the world would be in a good position to facilitate such a process, in fact to be key in all 5 steps. As completion of the register nears the community can then ask the question what resources do we have to tackle the concerns in front of us.
Step 2 – Building Relationships: Healthy connections are key to the success of this process. Traditionally churches have done well at the fostering of internal relationships, this skill can now be turned outward to help the community construct meaningful connections. These networks could be between individuals, or between any of the 3 layers of the community. Meals and other informal gatherings allow the opportunity for trust to grow and people to find common ground. Celebration is also another key way to foster the building of relationships. Because of the centrality of relationships to the CD process this paper will dedicate a section to examining how to build what’s called ‘relational proximity.’
Step 3 – Economic Development and Information Sharing: Many parts of local communities are depressed economically, with people suffering from unemployment or under-employment. As people become aware of the skills they have, their ability to start micro enterprises increases, which in turn increases confidence and the negative cycle of poverty can begin to be turned around. Businesses, associations and institutions are also encouraged to as much as possible source what they need locally, helping to stimulate the local economy. This has many positive effects, including reducing greenhouse gas emission as goods are not being transported large distances into the community.
Communication is also key to successful community building. When people lived in a village, the community hub was the well, everyday most people would need to go to the well, so it was not uncommon to see people sitting and talking discussing current issues. Today communication nodes are more complicated however the information flow needs to be tracked through local papers, community radio and the ‘grapevine.’ These are also avenues to actively promote new messages.
In Pakenham there were a couple of key communication nodes, the publican at the bottom pub and the barber. I found the barbershop a fascinating phenomenon, the barber was fourth generation and the old men of the town would gather at the shop, sure for haircuts but I suspect more to have a chat and a catch up on what was happening in the town. So if we wanted to promote a project, I would often talk with him and if he came on board you knew the informal chain of communication would get worked. We were also regularly in the local papers, with the journalists beginning to chase us for stories at certain times of the year.
Step 4 – Community Visioning: If we are working to see community regeneration, this step is vital. The community begins to come together around the creating of a shared identity, vision and values. Without this common thread the process of regeneration can stall and people can turn inwards and the possibility of a fuller community experience so necessary for human flourishing is diminished. It is important that everyone is invited to the planning table, especially the marginalised. These meetings are future focused and build on the foundation of AI allowing people to voice their aspirations. Typically in these sorts of meetings common themes are discovered which begin to set a course of action for the community. It is important to invite buy-in to this process and its outcomes so people are invested and willing to work together toward change. It is important that the change envisioned is grounded and not excessively future orientated as this allows people to enjoy early success and provides motivation for future endeavours.
Step 5 – Leveraging Outside Resources: As a community develops there may be the need to enlist specialist services, which the community doesn’t have. It is essential that this is the last step in the process. Many communities look at what they are lacking and lament that ‘they should fix it.’ This attitude locks these communities in poverty as they wait for a magic handout. The community working through the ABCD process has become an empowered community and instead of expecting a handout to fix the community’s issues, they look to partner with the provider of the services they need. The nature of relationship with outside help is vastly different to that of a needy community putting out their hand.
Another way of expressing ABCD is Asset Based Community Driven, it is essential that the work of regeneration is done by the community, not for it. This approach challenges the welfare models predominant in the social services. Many of these models have a biblical root, where we are told to feed the hungry, look after the poor and so on. Purely handing out goods and services is a misunderstanding of this biblical mandate. For the most part when the Bible talks about the alleviation of poverty it is so individuals and the community can participate socially and economically in the broader society. A key to ABCD and preparing people for involvement in this kind of enterprise is relationships. In poorer communities hope has quite often gone missing. There is very little belief that things can ever be any different, personally or for the community. As relationships are developed and trust grows there is the opportunity to feed in an alternate message.
 Kretzman and McKnight, Building Communities from the Inside Out, 346.
 Van Eymeren, “Building Communities of the Kingdom,” 68.
 Kretzman and McKnight, Building Communities from the Inside Out, 352.
 Van Eymeren, “Building Communities of the Kingdom,” 69.
 Kretzman and McKnight, Building Communities from the Inside Out, 354.